Did you know that holidays are the most profitable time of the year in retail?Continue reading
Did you know that holidays are the most profitable time of the year in retail? While some new businesses might struggle, others seem to flourish. If you want to prepare for the rush, then you’ll probably need a couple of extra hands to keep things running smoothly during the silly season.
In this post, we take a closer look at how you can hire right, with the option of hiring permanently during the holidays. Let’s get started!
Do some Screenings
After you’ve received some resumes, it’s highly recommended to run some employment screening tests. This is to ensure that you hire the right candidates with the best set of skills that will complement your permanent staff. They should ultimately add value to your existing team.
Select Top Talent
Once you have done the screening tests and some interviews, it’s time to do some serious hiring. Remember that it is important to hire candidates that align with your retail business but also has the desired skillset to make the most of season sales.
Be Open for Permanent Employment
Even though you may have a permanent team working with you already, don’t shut yourself down from offering a permanent position to a seasonal worker. Watch them closely and if they’ve truly added value to the business, you can hire them permanently.
Don’t Treat Seasonal Staff Differently
While you may have hired some extra help for the holidays, it’s necessary to treat all your employees the same way. You cannot treat seasonal staff or permanent staff differently. Treat all members of staff the same and you will save yourself some in-house politics.
Offer Training and Skills Development
As an employer, it is your duty to ensure that all members of staff have the skills required to do their jobs well. If you offer permanent workers training or skills development programs, your seasonal workers should be able to join in. Remember, you might be investing in a future permanent employee.
Always keep in mind that you may end up hiring seasonal workers permanently. If their work ethic and skills add value to the business and the sales team, it’s worth keeping them around.
And of course, you always have to plan ahead of time if you are planning to hire extra staff for the holiday season.
With these pointers, you are set to start hiring some fantastic talent to complement your existing team. Good luck!
If you are in retail, you are probably already wondering what kind of promotion you could run for the 4th of July. And what better time to drive sales than with a holiday? Consumers usually shop around for the best offers during these times, which makes it the perfect opportunity to make the most of.
In this post, we take a look at four expert tips on how you can run a successful promotion for this year’s 4th of July celebrations.
Identify Goals and Objectives
First and foremost, you need to identify your goals and objectives. What do you want to achieve with your promotion? Do you want to drive sales, or merely get your brand out there and known? This, in turn, will dictate the type of promotion you’ll commit to.
Set Sales Conditions
One of the most common types of promotions we see today is conditional sales. This is great if you don’t want to lose too much of your margin while giving back to the consumer too.
These promotions usually give something (discount, an item for free) to the consumer on the condition that they spend a specified amount.
Be Aware of Customer Preferences
You will have to know your customers inside and out to truly reach them. Each consumer makes different shopping decisions, and not everyone will take advantage of your promotion. Knowing their needs will allow you to craft a promotion that will suit them too.
Hire a Savvy Sales Team
If you already have a savvy sales team, perhaps do some skills development training before the sale. If you need to hire a team, this is the best time to hire right. Make sure to implement customer service screening tests to ensure your sales team are geared to deliver.
And that’s a wrap! You’ll have to do some more research and planning to finetune your sales strategy, but you still have plenty of time to do so! These tips will guide you on the way to rolling out a great 4th of July sale this year. Good luck!